gina
non-extractive business strategy
& marketing strategy
GROWING
IN
NEWFOUND
AWARENESS
An independent strategy practice focused on reducing harm and designing business structures that protect people, culture, and land.
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How I Help You
Many wellness businesses are guided by ethics, but lack the structures required to uphold those values. This limits growth and may create an erosion of trust with customers and/or employees. Others don’t know where to start creating a business rooted in care. My work identifies where alignment can be strengthened in ways that allow revenue to grow without extraction.
Hi, I’m Joséphine!
I’ve owned 5 businesses, and I learned all about entrepreneurship through trial and error through these ventures. As a highly spiritual person, animist, and holistic health enthusiast, I always wanted to build a business based on what I was passionate about and my best skills. With each attempt, I got closer to my goal of figuring out how to do business in a way that actually felt right, while actually solving an important issue. When I launched my yoga conference, it popped off! My event resonated deeply with people who shared the similar experiences, and I’ve since been asked by several business owners to help them grow, find clarity, and rebrand.
What I found is that this path requires a special kind of leadership and to do things differently than most brands.
To find out more about my experience working in wellness and business, check out my about page!
march to the beat of your own drum *
march to the beat of your own drum *
This workbook contains a self-guided framework designed to help you organize complexity and understand what’s actually happening inside your business before making changes! Whether it’s figuring out your target audience or unlocking your secret to growth, this workbook is for you.
Includes:
A structured reflection framework used in my client work
Guided prompts and questions
Space to map tensions, misalignments, and decision pressure
A downloadable document that helps you clarify what needs attention, what can wait, and where your energy is being misdirected.
Format: Instant download (.docx file)
Timeline: Self-paced
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